FIRST BLOOD BATTLE

FIRST BLOOD COULD SAVE LIVES

Opportunity for blood services in EU to attract new donors!

THE IDEA/ CAMPAIGN

For the past two years, Sanquin (the blood service in the Netherlands) has collaborated with Riot Games (the publisher of League of Legends) to raise awareness for blood donation and attract new (young) donors in a never been done before way. This year, we can offer other blood services the opportunity to get involved as well.

The Dutch Sanquin campaign was extremely successful.
In the Netherlands, over 7.400 people registered as a donor.
For over 3 months, blood was the talk of the town in all media.

ABOUT LEAGUE OF LEGENDS

League of Legends is one of the world’s biggest games. Over 100 million people play this game every month. It’s a strategy fantasy game. The first action in the game – compare it to the first goal in soccer – is called: First Blood. The Dutch blood service claimed this action in game, activated First Blood in real life, and rewarded every new blood donor with an in-game skin (a popular cosmetic item for a game character).

ONCE IN A LIFETIME OPPORTUNITY

Global First Blood Campaign

Together with Riot Games we have the opportunity to launch a worldwide campaign.
Using First Blood as a driver for national blood services. A unique chance to tap into the most favorite pastime of young people between the ages of 18-35 years old.

PHOTOS

FACTS & FIGURES GLOBAL ESPORTS

GENERAL ESPORTS MARKET WORLDWIDE (2022)

Global gamers market: $2.5 Bn

Global game revenue: $179 Bn

Audience size: 347 mio viewers

LEAGUE OF LEGENDS
(2019)

115 mio unique monthly users

100 mio unique viewers during the League of Legends World Championships 2019.

Including a peak of 44 mio viewers during the final round on November 10th.

FIRST BLOOD FOOTAGE

– First Blood dominated the news in the Netherlands –

REACHING THE UNREACHABLES

‘’BLOOD SERVICES WORLDWIDE JOIN HANDS WITH RIOT GAMES FOR FIRST BLOODS’’
Our goal is to create a big and impactful campaign that spans Europe and the United States. The campaign will be based on the successful formula used in the Netherlands. This campaign is a unique opportunity for your blood bank to become part of the favorite activity of millennials.
And offers the possibility to generate awareness for blood donation and to attract young blood donors.

TIMINGS
The League of Legends 2020 Summer Playoffs will start this summer. Millions of young people worldwide follow these battles that ends with finals in Augusts and September.

A unique opportunity to make the local youth aware of the importance of blood donation through their favorite pastime.

WHAT’S NEXT?
We are planning calls from Monday the 2th of March until Friday the 5th of March in which we can go further into the details of what this campaign and your involvement would entail.

We hope you’re open to discuss this opportunity with us.