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SIMPEL – MAATSCHAPPELIJKE PARTNER KORFBAL 2019-2020

Case

#Simplythebest

Client

Simpel

Question

Increase brand awareness and brand preference amongst Simpel’s direct target group, taking into account Simpel’s wish to position itself through sports.

Target group

Dutch korfball players and their families

Concept

We developed Simpel’s sponsor strategy as a partner of the korfball sport. This sport knows a tight community counting over 400.000 fans and great involvement from players and their families. The sport does not currently have any major sponsors. Simpel sponsors and supports youth korfball launches social initiatives, ensures volunteers and supporters receive the appreciation they deserve, and honors the ‘korfball families’ that are so defining for this sport.

We work together with korfbal.nl, the KNKV (the Dutch korfball association), and professional korfball players Mick Snel and Jet Hendriks to create year-round meaningful visibility, high engagement, and societal impact.

Resultaat

Naamsbekendheid van 57% naar 88%
Merkbekendheid van 71% naar 93%
Merkvoorkeur: positieve stijging bij 55%
Merksympathie: 62% heeft haar mening positief bijgesteld sinds start van het partnerschap
NPS: score van 35%

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