CZ Tilburg Ten Miles
How can CZ optimize its main sponsorship of the CZ Tilburg Ten Miles, focusing on adding value to all participants and spectators of this annual running event?
Participants, supporters, and spectators of the CZ Tilburg Ten Miles.
We evaluate the partnership and impact every year, and reach out to runner communities to get an updated feeling of what is important to them at events at this time.
One thing that comes up every year, is that both participants and spectators value a smooth experience in term of navigating the event site. Therefore, we worked with promoteams at key locations that could help passersby with questions. And contributed to the overall experience by handing out flyers that could be folded up and used to cheer on the runners, and setting up a CZ fanzone.
CZ was well visible as the main sponsor of the CZ Tilburg Ten Miles and positively added to the overall event experience of both runners and spectators.