The challenge was to establish IJF Judo in Schools as a uniform and strong product and brand. We have achieved this by employing a franchise formula, using the Dutch program Schooljudo as a blueprint. In this set-up, each participating national federation is a franchisee. We have created a central support unit that offers franchisees tools that enable them to build durable programs. This has allowed us to guard the uniformity and quality of our product as it is being rolled out globally, despite the cultural differences between the numerous participating federations.