We show up every day determined to win over your audience. To implement campaigns that get you optimal results. And like athletes, we don’t tire until we know we’ve got it. We work for those seeking to improve their brand, increase their revenue, optimize their sponsorships. And in everything we do, we strive to make a real, positive impact on society.

We have a strong desire to be meaningful. It’s been a central part of our DNA since the beginning.
We don’t just seek to add value to brands. We wish to contribute to society.
And we know that consumers notice brands who do their part.

2Basics was founded by Ruben Houkes and Ziggy Tabacznik in 2004.
We started as a sports-oriented marketing agency that connected brands to sports at a grassroots level. No generic advertisements and sponsorships of professional sports teams, but meaningful and valuable programs that secured brands a place in sports. With this approach, 2Basics developed programs and initiatives that now operate independently: Schooljudo and MQscan.

We enjoy bringing together worlds and groups that would otherwise be far apart. We believe that brands will find new and powerful opportunities when they stray off the beaten path. Esports and gaming are one such less explored world. The partnership that Sanquin entered with Riot Games was talked about globally. And won multiple prices.

Our challenge? To leave a positive impact on society with every brand we work with.