{"id":2932,"date":"2018-03-26T12:33:39","date_gmt":"2018-03-26T12:33:39","guid":{"rendered":"https:\/\/www.2basics.nl\/2basics\/"},"modified":"2023-11-16T11:52:21","modified_gmt":"2023-11-16T10:52:21","slug":"2basics","status":"publish","type":"page","link":"https:\/\/www.2basics.nl\/en\/2basics\/","title":{"rendered":"2Basics"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row fullwidth=&#8221;true&#8221;][vc_column][mk_edge_slider parallax=&#8221;true&#8221; animation_effect=&#8221;fade&#8221; slideshow_speed=&#8221;20000&#8243; direction_nav=&#8221;none&#8221; pagination=&#8221;none&#8221; slides=&#8221;328&#8243;][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; css=&#8221;.vc_custom_1523033549036{margin-top: 50px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][mk_fancy_title color=&#8221;#000000&#8243; size=&#8221;&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]<b>Over 15 years of impact<\/b>[\/mk_fancy_title][vc_column_text align=&#8221;center&#8221; css=&#8221;.vc_custom_1585904603905{margin-bottom: 0px !important;}&#8221;]\n<p style=\"text-align: center;\">We show up every day determined to win over your audience. To implement campaigns that get you optimal results. And like athletes, we don\u2019t tire until we know we\u2019ve got it. We work for those seeking to improve their brand, increase their revenue, optimize their sponsorships. And in everything we do, we strive to make a real, positive impact on society.<\/p>\n<p style=\"text-align: center;\">We have a strong desire to be meaningful. It\u2019s been a central part of our DNA since the beginning.<br \/>\nWe don\u2019t just seek to add value to brands. We wish to contribute to society.<br \/>\nAnd we know that consumers notice brands who do their part.<\/p>\n<p style=\"text-align: center;\">2Basics was founded by Ruben Houkes and Ziggy Tabacznik in 2004.<br \/>\nWe started as a sports-oriented marketing agency that connected brands to sports at a grassroots level. No generic advertisements and sponsorships of professional sports teams, but meaningful and valuable programs that secured brands a place in sports. With this approach, 2Basics developed programs and initiatives that now operate independently: <strong><a href=\"https:\/\/schooljudo.nl\/\">Schooljudo<\/a><\/strong> and <strong><a href=\"https:\/\/www.mqscan.nl\/\">MQscan<\/a><\/strong>.<\/p>\n<p style=\"text-align: center;\">We enjoy bringing together worlds and groups that would otherwise be far apart. We believe that brands will find new and powerful opportunities when they stray off the beaten path. Esports and gaming are one such less explored world. The partnership that Sanquin entered with Riot Games was talked about globally. And won multiple prices.<\/p>\n<p style=\"text-align: center;\">Our challenge? To leave a positive impact on society with every brand we work with.<\/p>\n[\/vc_column_text][vc_single_image image=&#8221;384&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1523033585002{margin-top: 50px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; css=&#8221;.vc_custom_1523033567862{margin-top: 50px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #e6e7e8 !important;}&#8221;][vc_column][mk_fancy_title color=&#8221;#000000&#8243; size=&#8221;&#8221; margin_bottom=&#8221;10&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]Want to know more? Ask:[\/mk_fancy_title]<div class=\"cq-expandgrid cq-circular- cq-expandgrid-customized cq-expandgrid-avatar-40 cq-expandgrid-close-yes cq-expandgrid-in2  vc_custom_1700131938097\" data-itemheight=\"420\" data-autoslide=\"no\" data-itemsize=\"customized\" data-transparentitem=\"\" data-openfirst=\"yes\" data-labelfontsize=\"\" data-nocircular=\"\" data-subfontsize=\"\"><div class=\"cq-expandgrid-item cq-expandgrid-initstate customized\" data-image=\"https:\/\/www.2basics.nl\/wp-content\/uploads\/ruben-3.png\" data-bgstyle=\"customized\" data-backgroundcolor=\"\" data-backgroundhovercolor=\"\" data-avatartype=\"none\" data-avatar=\"\" data-contentcolor=\"#000000\" data-iconcolor=\"\" data-iconsize=\"\" data-labelcolor=\"#ffffff\" data-subtitlecolor=\"\" title=\"\"><div class=\"cq-expandgrid-face cq-expandgrid-toggle\"><div class=\"cq-expandgrid-facecontent\"><span class=\"cq-expandgrid-title\"><\/p>\n<h3>Ruben Houkes<\/h3>\n<p>Founder<\/span> <i class=\"fa fa-plus\"><\/i><\/div><\/div><div class=\"cq-expandgrid-content\"><div class=\"cq-expandgrid-text\"><table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"teamtabel\" width=\"66%\">When I was <a href=\"https:\/\/youtu.be\/8my03tjFfdo\" target=\"_blank\" rel=\"noopener\">flying<\/a> through air as a Postbank lion, I believed I had seen the light. When I was discussing chopsticks on a Conimex ad, it dawned on me. When I found myself on the mat for Lotto, I was certain. Nothing beats getting in elbow deep with great brands. To push them to view things differently. Scoring impact by maintaining a clear vision. By working hard. And making the unexpected move. With one goal in mind: to win. In essence, I have been doing for brands these past fourteen years, what I used to do on the judo mat. Nice to meet!?<\/td>\n<td class=\"teamtabel\" width=\"33%\"><a href=\"mailto:ruben@2basics.nl\"><i class=\"fa-envelope\"><\/i>\u00a0 <\/a><a href=\"mailto:ruben@2basics.nl\">ruben@2basics.nl<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ruben-houkes\"><i class=\"fa-linkedin\"><\/i>\u00a0\u00a0Ruben Houkes<\/a><\/p>\n<p><a href=\"tel:+31235400200\"><i class=\"fa fa-phone\"><\/i>\u00a0 +31 235 400 200<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><i class=\"fa fa-minus cq-expandgrid-close\"><\/i><\/div><\/div><div class=\"cq-expandgrid-item cq-expandgrid-initstate customized\" data-image=\"https:\/\/www.2basics.nl\/wp-content\/uploads\/frieda-1.png\" data-bgstyle=\"customized\" data-backgroundcolor=\"\" data-backgroundhovercolor=\"\" data-avatartype=\"none\" data-avatar=\"\" data-contentcolor=\"#000000\" data-iconcolor=\"\" data-iconsize=\"\" data-labelcolor=\"#ffffff\" data-subtitlecolor=\"\" title=\"\"><div class=\"cq-expandgrid-face cq-expandgrid-toggle\"><div class=\"cq-expandgrid-facecontent\"><span class=\"cq-expandgrid-title\"><\/p>\n<h3>Frieda Ulsamer de Waard<\/h3>\n<p>Managing Partner<\/span> <i class=\"fa fa-plus\"><\/i><\/div><\/div><div class=\"cq-expandgrid-content\"><div class=\"cq-expandgrid-text\"><table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"teamtabel\" width=\"66%\">I&#8217;m passionate about helping 2Basics grow as a company. That, to me, is teamsport. And my strength is connecting people, and keeping them connected. To together, help our clients build and expand their brands, and develop inspiring cases that make us proud.<\/p>\n<p>Every challenge has its own unique route to victory. And when I say victory, I mean a stronger brand, a higher revenue, and social impact.<\/p>\n<p>Together, we can make the world a better and more inspiring place!<\/td>\n<td class=\"teamtabel\" width=\"33%\"><a href=\"mailto:frieda@2basics.nl\"><i class=\"fa-envelope\"><\/i>\u00a0\u00a0frieda@2basics.nl<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/friedaulsamerdewaard\/\">Frieda Ulsamer de Waard<\/a><\/p>\n<p><a href=\"tel:+31235400200\"><i class=\"fa fa-phone\"><\/i>\u00a0 +31 235 400 200<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><i class=\"fa fa-minus cq-expandgrid-close\"><\/i><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1556115527977{margin-top: 50px !important;padding-top: 40px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][mk_fancy_title color=&#8221;#000000&#8243; size=&#8221;&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]Timeline[\/mk_fancy_title][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1556115533962{margin-top: 0px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1522136072487{margin-bottom: 0px !important;}&#8221;][timeline-express][\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; css=&#8221;.vc_custom_1556115880203{padding-top: 40px !important;background-color: #e5e5e5 !important;}&#8221;][vc_column][mk_fancy_title color=&#8221;#000000&#8243; size=&#8221;&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]Clients we work for[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; css=&#8221;.vc_custom_1556115889105{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #e5e5e5 !important;}&#8221;][vc_column][mk_clients count=&#8221;-1&#8243; orderby=&#8221;rand&#8221; height=&#8221;120&#8243; margin_bottom=&#8221;0&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row fullwidth=&#8221;true&#8221;][vc_column][mk_edge_slider parallax=&#8221;true&#8221; animation_effect=&#8221;fade&#8221; slideshow_speed=&#8221;20000&#8243; direction_nav=&#8221;none&#8221; pagination=&#8221;none&#8221; slides=&#8221;328&#8243;][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; css=&#8221;.vc_custom_1523033549036{margin-top: 50px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][mk_fancy_title color=&#8221;#000000&#8243; size=&#8221;&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]Over 15 years of impact[\/mk_fancy_title][vc_column_text align=&#8221;center&#8221; css=&#8221;.vc_custom_1585904603905{margin-bottom: 0px !important;}&#8221;] We show up every day determined to win over your audience. To implement campaigns that get you optimal results. And like athletes, we don\u2019t tire until we [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2932","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2Basics - 2Basics<\/title>\n<meta name=\"description\" content=\"Wij geloven dat sport een ongelooflijke potentie heeft voor elke marketeer.Sport heeft de kracht om merken \u00e9n de wereld een beetje beter te maken.2Basics kent het sportdomein door en door. Wij helpen klanten om doelgroepen op nieuwe manieren te bereiken en te beraken. In of middels de sport. 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